Analysis Of Online Marketing - 867 Words

Reaching the right people at the right time with the right message is a key goal of online marketing, especially in the increasingly competitive marketplace of healthcare systems (Healthcare Systems, 2014). In order to market your product or service, it is imperative that you tailor your marketing and sales efforts to specifically reach the segment of population that will most likely buy your product or service (MaGee, 2017). It is critical that you first determine or clearly identify your primary market. Unless and until you know your customers, you can’t meet their needs, desires, what they want, where they live and what they can afford. In order to attract patients to a hospital, my target segment would be on the basis of demographic†¦show more content†¦Consumers seek valuable health-related information on the Internet and there is a strong preference to request an appointment online, to receive discounts and also post complaints anonymously. Social media marketing can prove to be a valuable tool in the hands of people knowing how to use it. Social media marketing can be seen as a great opportunity for both individuals and healthcare providers. The last question of the Greece survey was addressed again to the health consumers and aimed to investigate whether their â€Å"final decision would be affected by the information provided on the Internet or by the social media†; 17.2% of the respondents answered positively, 10.2% negatively, and 72.7% positively albeit under the condition that the provider of the information was valid and credible (Koumpouros et al., 2015). Research shows that patients educate themselves by reading at least 10 pieces of content before selecting a physician, so in order to grow your practice you need to become the trusted source of valuable health information and building a loyal audience of readers (webtomed.com). Today, word-of-mouth referrals happen mostly on the social networks such as Facebook andShow MoreRelatedAnalysis Of Online Marketing872 Words   |  4 Pagesit can be sold in many creative ways, I’ve decided to make my product an online clothing store. I plan to sell my apparel online, because majority of sales in the twenty-first century are being done on an internet domain. According to Cira, the Canadian Internet Registry, by 2019 Canadians will spend approximately nine billion dollars on online commerce (Cira, 2016). I aim to sell wearables because according Cira, 42% of online purchases made in 2013 were clothing based (Cira, 2016). I plan on sellingRead MoreReview and Analysis: Best Practices fo r Online Marketing2489 Words   |  10 PagesAnything but Stupid: Online Marketing at Stupid.com Home of the stupidest gifts on planet earth. Stupid.com Introduction In an increasingly competitive globalized marketplace, e-businesses of all types and sizes are scrambling to identify an appropriate niche to grow their companies in sustainable ways. One company that has demonstrated a flair for succeeding where others have failed is Stupid.com, an e-business specializing in seasonal and specialty gift items with a zany touch for all occasionsRead MoreAnalysis Of Mahalo s Online Marketing Team Essay1913 Words   |  8 PagesMahalo’s online marketing team needs to brainstorm to formulate a proper and a long term plan, and come up with the right tools of social network to exploit them fruitfully. To assure that desired benefits in the long run, however, the plan needs to be improvised constantly, responding to the changing trends by taking proper efforts. Mahalo should take the following points into their considerations to make a strategy and set an expectation of the plan. - A well-crafted social media marketing goals:Read MoreMarketing Analysis : Pinterest Is A Free, Online Bulletin Board997 Words   |  4 PagesPinterest is a free, online bulletin board, facilitated by users to share their favorite images that launched in 2010. Since its launch the site grew to the #3 social media site, behind Facebook and Twitter. Pinterest is a well-rounded product that allows marketers to promote their products, companies the ability to post images of their products and link them back to the company website serving as a virtual store catalog, and users to collaborate and share interests. 1. SWOT Analysis: Strengths: TheRead MoreMarketing Analysis : Gopro Sells Products Direct From Their Website Online And Retail Locations1440 Words   |  6 Pages7.1.4 Place. GoPro sells products direct from their website online and retail locations through GoPro authorized resellers. There are over 25,000 retail locations selling GoPro products worldwide (Bloomberg, 2015). The stores range from Walmart to a small mom and pop bicycle rental shop in the Bahamas. Consumers benefit by being able to purchase accessories everywhere, not being limited to a high end or specific store to upgrade or purchase an extra battery, adds value. The plan is to continueRead MoreOnline Marketing Strategy1251 Words   |  6 PagesDigital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E-business models Chaffey Smith (2008) The e-marketing plan Chaffey (2009) Online strategy model Guava Media, Nyborg (2009) Which KPI’s? Who are the customers? Qualitative/explorative analyses segments, position, messages Quatitative analyses Cross- upsales, loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketingRead MoreImpact Of Internet On Modern Business1699 Words   |  7 PagesIntroduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 3 Articles Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....4 Article 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Article 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦....5 Article 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Analysis...†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦..†¦...7 Appendices.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 â€Æ' Deri Kusniawati Dr. Mario Beruvides IE 4320 4 Dec. 2015 Internet Impacts on Modern Business Introduction Internet is a powerful and an influentialRead MoreMarketing and Act Convert Engage1038 Words   |  5 PagesA SOSTAC ® and PRACE planning checklist for online marketing Table of contents Start here – how can this template be used? 1 SOSTAC ® Digital Marketing Plan outline incorporating RACE 2 SITUATION 2 OBJECTIVES 2 STRATEGY 3 TACTICS 3 ACTIONS 4 CONTROL 4 Start here – how can this template be used? SOSTAC ® and RACE are two of the main tools we’ve created to help marketers plan and manage their marketing. It’s no surprise that weve had several questions askingRead MoreDigital Marketing Web Analysis Report1369 Words   |  6 Pages Digital Marketing Web Analysis Report Student’s name: Institution: Instructor: Subject: â€Æ' Executive Summary This report looks at the company website for Kogan.com which is the client organization and Appliances online, the field related competitor. The criteria used for analysis depends upon four identified criteria which include: trust, content, usability and design. This four criteria will be used to identify the strengths and weaknesses of the particular websites identified above mainly theRead MoreSearch Engine Optimization1221 Words   |  5 Pagesoptimisation is an Internet Marketing method that works to ensure your brand is revealed as high up as possible in the search engines, namely Google. This means it is more visible to those who are searching for your product or service. SEO attempts to optimise your website for the Google algorithms through a variety of techniques that strive to filter quality and relevant content. Why choose SEO over traditional marketing? Search Engine Optimization is the future of marketing. As the web replaces traditional